Here at Messito, we want SMS marketing to reign supreme as a cost-effective marketing tool for organisations of any size.
We recommend incorporating these 5 best practices which will enhance the success of your SMS marketing initiatives and contribute to SMS marketing’s longevity as an efficient marketing tool.
1) Respect consumer privacy: give customers the opportunity to opt in and opt out at any time
2) Target your SMSs: segment your SMS campaigns according to consumer preferences, location and interests. Relevancy here is key.
3) Time your SMSs: No-one likes to be bombarded with marketing material. Set the frequency of your SMSs to acceptable levels by using your own tolerance levels as a gauge.
4) Make yourself known: Identify yourself or your brand in the SMS. This instils a sense of trust and increases brand awareness.
5) Offer tangible benefits: Include discounts, loyalty benefits and the possibility to collect points and gifts. Give consumers a reason to keep your SMS in their inbox.
Try Messito for free today and incorporate these 5 best practices for the best possible results!