2016 will see the mobile advertising industry reach two major milestones. New figures from eMarketer indicate that the industry will surpass $100 billion in revenue and account for more than 50% of all digital ads.
This growth, which shows no signs of abating, is being driven by the adoption of mobile devices such as smartphones and tablets and the reality of consumers accessing the internet solely through their mobile devices in emerging markets.
Currently the economies generating the most mobile ad spending are the US and China however the UK, Japan and Germany are predicted to follow suit.
Read more impressive facts and figures about this booming industry here.