Solutions Update

Forget typing, get texting – SMS reigns over email

Let’s take a moment to be honest with ourselves. Is your email inbox crammed full of unread emails that keep piling up on a daily basis? I’ll bet you anything that these unread items aren’t from your friends or family but from online stores, newsletter subscriptions and other promotional material.

Speaking for myself here, I find that dumping these unread emails en masse into my trash folder, is the quickest and most convenient way for me to feel slightly in control of my inbox, for at least 24 hours.

This reality, which is common to all of us, is why businesses should consider using SMS marketing to build brand awareness and audience engagement. Statistics state that over 90% of SMSs are opened and read within 3 minutes of being received and that it takes 90 seconds for the average person to respond to a text message.

If these statistics weren’t enough to sway you, the massive smartphone uptake brings more good news to those dabbling in SMS marketing. By inserting links to your website in the SMS, you’ll be giving your audience clear cut directions to view your products or service in more detail, potentially turning them into instant customers.

If you’re not an SMS marketing convert yet, try Messito, our highly intuitive and user-friendly SMS marketing platform, to see how easy it is to kick off your SMS marketing campaigns.